Marketing your product is hard
… You’re being told you can scale your business and marketing operations with just Claude or ChatGPT, but you’re not convinced t will bring you closer to high-intent customers. You don’t feel like you’re differentiating yourself enough from competitors.
It’s true that your target customers consume online content but do always connect with it anymore. And I’ve seen businesses react to this trend by a) churning out AI slop, b) relying heavily on word-ofmouth or c) completely deprioritising new, quality content.
You don’t need the latest AI shortcuts or SEO/AEO/GEO tricks to deliver powerful content that performs. You don’t need an established brand or marketing team. You just need to know your product and customer profile better than anyone else.
A full-time advocate for quality content
I’m a full-time content and search strategist for Uberall, a global location marketing platform.
What I do doesn’t feel like content marketing or “blogging”; it feels like collaborating with teams who want to go to market and attract new business in a strategic way.
Content strategy
& ops
I speak to product marketers, sales reps and business owners to understand the fundamentals of their product, service or brand. These conversations help me create a highly targeted, hands-on content strategy for traditional and AI search.
This involves addressing thin content, helpfulness or content cluster gaps and brand positioning.
Product-led copywriting & SEO
Every single word should earn customer trust. No fillers, no fluff, no AI slop.
I optimise content for Google and for brands to appear across ChatGPT, Gemini, Perplexity and AI Overviews. Copy needs to give customers every excuse to connect with a brand, regardless of whether they visit the actual website.
Human editing
Artificial intelligence is magical, but it’s not replacing authentic intelligence (E-E-A-T).
AI is flattening how all brands differentiate themselves. That might work fine for some corporations, but creative brands in saturated markets close deals on trust and personalisation I type that human tone of voice back into your brand content.
Kind words from kind professionals
“Sara has been extremely helpful and easy to work with during the process of getting my company started and trying to build a brand. All questions were answered quickly and with expertise, and she led me through the process with authority. Our brand is now growing week on week, and I wouldn’t consider using another SEO consultant now.”
Toby Allan
Director in insurance broking
“Sara is a highly experienced and competent content SEO expert who brings positive, fun, and creative energy to the team. She cares about her work, and you can trust her to deliver results that make a real impact.”
Gareth Tait
Employer Branding Specialist in adtech
“I worked with Sara when she was preparing for her first brightonSEO in October 2025. She was highly organised with her presentation prep for her talk, met submission deadlines for the conference ahead of time and kept me updated on progress. I would highly recommend her for conference talks and public speaking opportunities. I’ll be sure to be front row for her next public speaking gig.”
Roisin Skinner
Event MC and moderator
“Sara is extremely reliable; her approach to work is thorough, systematic, and consistent. And she has this amazing ability to maintain focus on the bigger picture while paying close attention to even the smallest content details.”
Artyom Saldaev
Content Writer in adtech
“She has a talent for creating engaging, high-quality content while refining it to boost search engine visibility. Thanks to her efforts, our shared projects consistently showed great improvements in organic reach and performance.”
Joshua Kongmany
Senior Editor
“Sara has been an excellent content partner. She's prompt, efficient, and has done a fantastic job getting content from basic to engaging.”
Ali Anderson
Founder of SEO consultancy
“During the run up to our new brand launch, we engaged Sara to help us articulate our overall company mission. It was a joy to work with Sara — she understood the brief, and nailed the execution. I wouldn’t hesitate to recommend her.”
Alex Hill
Co-Founder in e-commerce
“It’s been a real pleasure working with Sara. She’s incredibly organised, responsive and thorough. Her edits are always thoughtful and smart — balancing SEO best practice with our tone of voice perfectly.”
Giulia Turbiglio
Marketing Lead in HR tech
“What really sets Sara apart is her strategic mindset and outstanding organisational skills. She’s not just a content writer or SEO expert — she can own the entire content process end-to-end.”
Barbara Szczesniak
Product Marketing Manager in adtech
Frequently asked
What does an SEO content strategist do?
An SEO content strategist combines the work of someone who specialises in brand storytelling and optimising those stories for search experiences – whether that’s Google or ChatGPT or social media. My job is to figure out what an audience is actually searching for, what their pain points and objectives are, and then build a long-term, strategic content plan (comprising website copy, newsletter, articles, etc.) that meets them there and moves them to act.
What’s the difference between a copywriter and a content strategist?
A copywriter writes. A good copywriter writes to drive human action. A good content strategist decides what gets written, why and whether it’s working. The two often overlap – good strategy is useless without good words, and good copy without a long-term strategy behind it is just … well … words that may not reach their intended audience. That’s why working with someone who does both tends to produce better results.
Do I need a native English copywriter if my business is based in Germany?
If your customers, investors or partners are English-speaking, then yes – English content matters. Technically correct English and genuinely natural, compelling English are two very different things, and native speakers notice the gap quickly. For businesses reaching international audiences, it's worth investing in English copy that actually sounds like it was written by someone who speaks the language. There’s also growing evidence that English content improves visibility in AI tools like ChatGPT and Google AI Overviews.
Do you write content in both English and German?
English is my native language and the language I do my best work in. That said, I’m based in Hamburg and work primarily with international brands, so I’ve regularly contributed to German-language projects – articles, newsletters, case studies and content strategy – and I’m confident working across both. If a project calls for German output, I'm happy to discuss scope and whether additional review makes sense for your audience.
Do you use AI to carry out your work?
AI is part of my toolkit to complement customer research, proofread my final – _FINAL.docx – draft and streamline parts of the publishing process (no one needs to be copy-pasting every field into their CMS). But the strategy, deeper research, editorial judgement and writing itself come from my very human, very opinionated self. I've been doing this long enough to know that good copy isn’t about generating words quickly; it's about knowing which words to keep. En dashes were cool before AI overused them.
Drop me a line or question
Curious about content?
My Substack, You Heard It Here Last, covers my occasional thoughts on content, strategy and the human bits of marketing I like the most.
No spam · Easy unsubscribe