Marketing your product is hard.
... but generating engagement and connecting with your audience is now far harder. That‘s because your target customers consume online content but don’t necessarily connect with it anymore. And, despite this, you feel obliged to keep publishing and investing in new content to stay ahead of your competitors.
You don’t always need the latest shortcuts or marketing tricks to deliver powerful content. You don’t need an established brand or marketing team. You just need to know your product and audience better than anyone else.
I’m a full-time in-house content marketing manager for Uberall.
I consider myself well-versed and well-liked because I approach my role with excitement, expertise, creativity and integrity. And the best thing is this: What I do doesn’t feel like content marketing; it feels like helping teams who are passionate about their product.
A full-time advocate for quality content.
Without real conversations you can't generate connections or sales.
I speak to product marketers, sales reps and various stakeholders to understand the fundamentals of a product/brand. These conversations help me create a highly targeted content strategy for traditional and AI search.
Content strategy
Your online content doesn’t just need to be clear, compelling and coherent to bring you better leads.
Every single word must sell your product; you must speak your target audience’s language. That’s how trust is built. Your copy needs to give them every excuse to stay on your page and connect with your brand.
Product-led copywriting
Artificial intelligence is magical, but it’s not replacing authentic intelligence – it’s complementing it.
Editing and personalising AI-generated content is now non-negotiable if you want to gain trust and connect with your target audience. There are very few shortcuts in today’s long sales cycles – so prioritise building an authentic and engaging voice with unique insights.
Editing
